Our origin Story

My journey began with a deep-rooted love for Biological and Cognitive Psychology—paired with an early fascination with multiple personality disorder. I remember wondering: If this is what happens when personality fragments under distress, what would it look like if we could intentionally design and switch into the personas we need—on purpose—to meet the demands of any moment?

That question became the seed of something transformative.

Instead of viewing multiple personalities as dysfunction, I reimagined them as functional roles—personas we could invoke and assume dynamically and situationally. I began experimenting, using my imagination to develop three core personas that aligned with the most critical phases of human transformation:

• The Dreamer – imaginative, visionary, expansive
• The Planner – strategic, grounded, methodical
• The Doer – action-driven, focused, relentless
   

These weren’t just archetypes—they became tools. Tools I used in my own life to turn ideas into plans, and plans into outcomes. My personal project methodology followed four stages:

Mind Dumping (clearing mental clutter),
Dreaming (envisioning possibilities),
Planning (breaking vision into structure), and
Doing (executing with resolve).

I called it: Multiple Personas in Order.

After college, I brought this methodology into my professional world. First as a recruiter, then as an executive coach, and eventually as a Global Head of Talent Acquisition. Over the course of 250,000 interviews, I learned that high-performing teams weren’t built on skills alone. They excelled when their members had persona dexterity—the ability to switch between Dreaming, Planning, and Doing based on the moment and the mission.

That’s when the deeper insight emerged:

The strongest teams weren’t just productive—they were anchored in shared values:
Humility. Respect. Trust. Commitment.

When those values met persona agility, performance transformed.
Execution improved. Communication sharpened.
And most importantly—people stayed.

In the world of high-growth startups, our average employee retention rate climbed to 3.5 years. That wasn’t just a metric—it was proof.

What began as a personal methodology evolved into a practical operating system for teams, leadership, and transformation.

Today, it’s called the DPD Framework—Dreamer, Planner, Doer. And when you or your team are actively applying it—individually or together—we call it DPDing: short for dreaming, planning, and doing.

The framework helps individuals and organizations switch personas with purpose, increasing collaboration, reducing friction, and accelerating results.

After 25 years of hands-on application and refinement, I finally published the book DPD Framework—thanks to a well-timed and heartfelt push from one of my clients, Prabitha Ganesh of Nutanix. I’ll be forever grateful to her for being a true Possibility Advocate—for both me and the DPD Framework.

So to all of you I would say, always be DPDing-Dreaming.Planning.Doing. Until you win.